Marketing Technologies or MarTech, how it is most known in the industry, stands for the industry of SaaS Companies that are developing solutions towards the marketing tools, for example, it is a MarTech solution every inbound marketing tool such as Hubspot, Sharp Spring, RD Station, Mautic and others. Also are included in this segment CRM platforms like Salesforce.
Long story short, we have Martechs, the mix of marketing with technology, which brings together any company focused on developing the marketing market through new technologies.
As in other segments, Martech teams use terms that are often unknown to others, who are left without a clear vision of what exactly some words in that vocabulary represent. With that in mind, there is a list of expressions from the world of digital marketing.