Persona, or buyer persona, is a semi-functional profile that represents a company’s ideal customer, created to help your business better understand who the customer is and what he needs. Personas allow for more accurate marketing strategies. The concept became popular with Inbound Marketing.
Therefore, a persona is, as the name suggests, a character created to help your company better understand who the customer is and what he needs.
Imagine your entire strategy aimed at your ideal customer? Efforts made with much more direction, because you know you are talking to those who really need your solution.
The applications of a persona are numerous, but for those who work with content marketing, only one interest: well-defined buyer persona means that their strategy has the potential to become much more effective.
After all, a good persona describes in detail his ideal buyer, that is, that perfect person to buy his product or service and it is with him that we want to talk.
Buyer persona examples
Lívea, 27 years old: graduated in advertising and marketing and marketing analyst at a startup. She is single and lives alone with her 2 cats, whom she treats like children.
She wanted to spend more time with her cats, but she works a lot and doesn’t know how to distract them. Your goal is to buy a product that solves your cats’ lack of it.
Your company will help Lívea with high-quality pet toys that will entertain your cats while she is working.
Diego, 30 years old: is a workaholic, married, is the marketing manager of a medium-sized company in the Digital Marketing area, has an analytical profile and focused on numbers, obsessed with news and innovations (seeks news in the international market), always wants to qualify your team, don’t have much time and your schedule is tight.
He would like to increase his results with marketing, generate more leads and qualified, increase his sales, innovate in the strategies of his team and be seen as an authority in the market.
Its main obstacles are the lack of budget to invest in new solutions, the excess of tasks and the difficulty of time management, and the little manpower available to put all your ideas into practice.
Your company could offer a complete Content Marketing plan, making Diego’s routine easier, while allowing him more time to perform other important tasks.